A brand new seminar is being introduced to the Medtrade seminar line up this fall. While changes to healthcare coupled with the Internet age have proved challenging, two industry experts have developed a one-of-a-kind program to help providers stay ahead of the digital curve and maintain a competitive edge.
About the Seminar
Anna McDevitt, owner of Laboratory Marketing, and Lisa Wells, owner of Get Social Consulting created “Keeping Your Business Ahead of the Digital Curve” with the intention of empowering providers to confidently build and manage dynamic marketing campaigns. The seminar will take providers through scalable marketing principles via entertaining stories, in-class activities, videos and real-world examples.
Seminar attendees can expect to walk away with a clear understanding of Online and Content-Driven marketing techniques – plus a copy of Lisa Wells’ book: Get Social: How to Use Social Media for Healthcare Marketing.
Participants can expect to learn:
– The fundamentals of creating compelling web content that generates traffic online and in your store
– How to sync your online marketing programs with your store sales efforts and goals for growth
– Ways to develop relationships with online consumers that translate to increased retail visits
“Online marketing is a proven way for small business to take on big business, whether it’s in the form of cash sales, customer loyalty programs or advancing brand awareness. Attending this Medtrade workshop will give you access to the tips, tools and marketing strategies used by two of the HME industry’s leading experts in this area,” Medtrade show director Kevin Gaffney said.
Keeping Your Business Ahead of the Digital Curve will be held on October 7 from 1-5pm at the Orange County Convention Center. Registration for the seminar also includes access to the complete Medtrade show.
Please visit http://www.medtrade.com/conference/seminars-workshops-webinars.shtml to register. Early bird rates are still available until September 6.
For more information, contact Anna McDevitt (firstname.lastname@example.org) or Lisa Wells (email@example.com.)
Meet the Experts
About Lisa Wells:
Lisa Wells is a veteran of online marketing and e-commerce, with nearly 20 years of experience in public relations, marketing communications and web-based product management at medical device, medical supply and health technology companies. As the President of Get Social Consulting, she has advised on the development of numerous online marketing programs and strategic marketing plans for HME providers worldwide. Learn more at http://www.getsocialconsulting.com.
About Anna McDevitt:
Anna McDevitt is a brand development consultant and graphic designer specializing in home medical marketing. Her company, Laboratory Marketing, offers effective marketing solutions to HME providers through education, strategy and design services. She strongly believes that every provider can create successful marketing by finding the right combination of strategies and materials to answer the marketing objectives of their business. Learn more at www.laboratory-marketing.com.