Get Social Events

events

Please join us at the following events where Lisa Wells will be presenting.

Winning Marketing: Connecting with Your Customers’ Digital Voice

Hosted by HME BUSINESS Magazine
Tuesday, August 2
Time: 11 a.m. Pacific / 1 p.m. Central / 2 p.m. Eastern

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Ways any provider can connect online with consumers who have disabilities.

HME provider businesses have varying degrees of success in leveraging digital marketing including social media to connect with consumers who use their products. That’s surprising, given how often HME consumers are online looking for products, peers and support. The key lies in getting connected to your audience with the right tone of voice and right mix of content to turn your social channels into HME sales growth channels.

social media that sells

HMEB has gathered leading experts in digital marketing for consumers who have disabilities — all to provide you with the right road map that will help you best channel your company’s voice online.

The presentation will clearly outline what consumers want to hear, and don’t want to hear from you, in their social channels, on your blog and other e-campaigns, giving you the necessary voice of customer to get your digital marketing campaigns running and pointed to the right audience for success.

Register or hear playback at http://bit.ly/29719Qd

The 2016 Brain Injury Association and United Spinal Association of Louisiana 9th Annual Conference  “Technology in Brain and Spinal Cord Injury Rehabilitation”

New Orleans: March 4, 2016

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Bridging the Gap: LASCI Creates a Community of Independence & Support

Life After Spinal Cord Injury [LASCI] is free online peer support program with onsite events at rehab hospitals nationwide. Sponsored by Edgepark Medical Supplies and UroMed, LASCI has become the largest online SCI community group in the world. Join LASCI founders Bert Burns & Lisa Wells as they share their story.

Register at http://www.biala.org/

Graham Field National Sales Meeting
January 11-14, 2016

Sales training sessions to include “How to Sell Using Value Proposition” and “Prospecting Using Linkedin and Finding New Business”.  Graham Field is one of the world’s leading manufacturers of medical products in the health care industry. Graham-Field offers a wide array of over 50,000 items used in hospitals, extended care facilities, clinics and for people being cared for at home.  Learn more at http://www.grahamfield.com.

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IMCO Homecare Member Webinar
Virtual: Wednesday, November 18, 2015 – 12:00 PM to 1:00 PM ET

unnamedUsing Digital Marketing to Connect with Referral Sources – Sponsored by Hartmann

This webinar centers on sharing strategies for connecting with your referral sources who are online. Lisa Wells will show you how to leverage your company website and social media to strengthen relationships with your existing healthcare referral sources. We’ll look at the tools, channels and content that resonates best with a clinical audience. Participants will also receive a copy of Lisa Wells’ e-book, “How to use social media for healthcare marketing.”

Registration TBA

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Variety – The Children’s Charity
2015 National Conference
Las Vegas: Saturday, November 14, 2015 – 10:00 AM

usv_topBannerLogoConnecting with New Friends via Social Media Support Groups
Social media is one of the best and quickest ways to connect with people who walk or roll in the same shoes you do!   Join Wheel:Life and Life After Spinal Cord Injury [LASCI] founder Lisa Wells as she takes you through a tour of some of the best support groups online for meeting new friends and finding resources related to your disability.

During this workshop, you’ll also learn how to use social media to build your own community or brand, find research news, and new products & services.

Participants will learn how to:

  1. Discover, create and join support communities via social media
  2. What is normal and not normal behavior in social communities, to help protect against trolls and predators online
  3. Ways they can help & encourage other people who have similar conditions by contributing to online support groups and sharing information via their own Facebook & Twitter pages

Participants will also receive a copy of Lisa Wells’ e-book, “How to use social media for healthcare marketing.”
CONFERENCE INFO

Association of Rehabilitation Nurses: 41st Educational Conference

New Orleans: Thursday, October 1, 2015 – 2:00 PM
Industry Showcase – Bridging the Gap: LASCI Creates a Community of Independence & Support

Life After Spinal Cord Injury [LASCI] is free online peer support program with onsite events at rehab hospitals nationwide. Sponsored by Edgepark Medical Supplies and UroMed, LASCI has become the largest online SCI community group in the world. Join LASCI founders Bert Burns & Lisa Wells as they share their story.
REGISTER HERE

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HIDA 2015 Streamlining Healthcare Conference
Dallas: Wednesday, September 9, 2015 – 2:00 PM
Innovation Pavilion
Marketing to Home Care Providers’ Current Needs

Addressing the market shift created by Competitive Bidding, Lisa Wells will be teaching on some topics that will assist distributors in meeting home care providers’ current needs around cash sales through retail and e-commerce sites. Suggestions will include co-op marketing ideas and digital strategies to consider for driving cash purchases. Wells will also share pointers on using LinkedIn to connect with and influence HME providers.
REGISTER HERE

hidabannerseeyouIMCO Homecare Member Webinar
Virtual: Thursday, August 20, 2015 – 12:00 PM to 1:00 PM

sigvarisHow To Leverage Social Media for Healthcare Marketing – Sponsored by SIGVARIS
This webinar centers on sharing strategies for connecting with your patients who are online. Lisa Wells will show you how to leverage social media to strengthen relationships with your existing healthcare patients as well as how to position your products or services to a brand new audience that has healthcare needs.

Participants will also receive a copy of Lisa Wells’ e-book, “How to use social media for healthcare marketing.”

Register at: http://bit.ly/1Qtn4E6

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IMCO Homecare Member Webinar
Virtual: Thursday, June 11, 2015 – 12:00 PM to 1:00 PM

Driving Retail Revenue With Low-Cost Digital Strategies
The way people search, shop and share information online is changing on a daily basis. Understanding what works and what doesn’t with today’s digital consumers is the key to driving retail revenue for your cash store. Join industry e-commerce expert Lisa Wells as she shows you how to use low-cost or free tools online, along with real time analytics, to increase in-person and online sales traffic.

REGISTER NOW

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Northeast Ohio Society of Information Management [NEOSIM]

Cleveland: Mon, May 11, 2015
Bridging the Digital Divide: Social Media Considerations for IT Professionals

As the horizon for digital marketing continues to expand with more and more social media channels popping up daily, the role of social media is becoming more visible within corporate organizations.  This presentation by Lisa Wells, president of Get Social Consulting, will explore the relationship between digital marketers and IT teams from the standpoint of building a house from the ground up.  In this case though, the house is a corporate platform for digital sales and marketing!

sim_northeastohioYou’ll learn some of the best practices for social media, successful teaming on digital marketing projects and driving consumer engagement within your company’s “home” on the web.  We’ll also cover the 5 things that most CEOs care about regarding social media.  Attendees will also receive a free copy of Wells’ book: Get Social: How to Use Social Media for Healthcare Marketing.

Speaker:
Lisa Wells, President, Get Social Consulting

imco convention logoIMCO 2015 National Convention
May 2-6, 2015: Jacksonville, FL

The Nation’s Premier Association for Independent Medical Distributors –IMCO is the premier Co-op for medical supply distributors who are a driving force in the physician, hospital, nursing home, home health, EMS, industrial and many other markets.  Join Get Social as we appear in the IMCO Homecare booth to share advice on digital marketing with attendees.
Register Here

medtradeMedtrade
Mon, Mar 30, 2015 – 2:45 PM to 4:15 PM
Matching HME Growth Opportunities with Successful Marketing Strategies that Incorporate Traditional & Digital Skills

Industry experts Rick Glass, Justin Racine and Lisa Wells have combined their respective financial analysis and marketing talents to create a roadmap for HME success in 2015!  Join us for an industry review that identifies the leading growth areas for HME business in the coming year.  Rick, Justin and Lisa will demonstrate marketing strategies that are tailor-made for these product categories to show you how to best reach the customers that use these high demand and high growth products and services.
They will also show how you can use traditional and digital marketing techniques to create an integrated sales approach. Believe it or not, in some areas traditional marketing is back on the upswing, and it is important to have a good plan that includes both traditional and digital campaigns.  You’ll leave this session with an idea of where you want to focus your sales efforts as well as how to market to your customers effectively.

IMCO LogoIMCO Homecare Member Webinar
Virtual: Thursday, February 12, 2015 – 12:00 PM to 1:00 PM
10 Marketing Ideas to Drive Your Sales in 2015 – Sponsored by Covidien

The beginning of the year is critical to your sales success. Join us for this timely webinar, geared toward driving sales by attracting, converting, and retaining customers. The ideas shared in this webinar don’t cost a fortune, and they’ll help you leverage technology and consumer trends in your favor. Topics include:

  •   Technology tricks & resources
  •   Creative ideas that won’t break the bank
  •  Tried-and-true fundamentals of consumer marketing
  • The best use of social media

Participants will also receive a copy of Lisa Wells’ e-book, “How to use social media for healthcare marketing.” This session is sponsored by an educational grant provided by Covidien.

CovidienPresenter:
Lisa Wells, President, Get Social Consulting

IMCO Home Care contracts with leading branded manufacturers and resources partners to deliver their robust product portfolio to their home care provider members through their network of Independent wholesalers across the US.

medtradeMedtrade 
Atlanta: Mon, Oct 20, 2014 – 3:15 PM to 4:45 PM
Engaging Patients, Building Business and Proving Value: Digital Marketing for Healthcare

What one thing is true about your business? This is exactly what your customers, patients and referral sources want to know before entrusting you with their healthcare needs. Digital marketing presents numerous opportunities to share your story and build rapport. Successful healthcare marketing is more than selling a product, providing a service or building a brand. This panel discussion will explore media technology and strategies that should be considered in the development of a digital marketing plan.

Speakers:
Lisa Wells, President, Get Social Consulting
Dave Henderson, SR Marketing Analyist, EZ-ACCESS
Christina Throndson, Web Marketing Manager, VGM Forbin
Chris Kinard, Director of Corporate Systems Development, LifeHME
Chris Malcom, Vice President/General Manager, At Home Medical Products, Inc.
REGISTER ONLINE

medtradeMedtrade 
Atlanta: Wednesday, Oct 22, 2014, 2:45-3:45 PM
Driving Retail Revenue With Low-Cost Digital Strategies

The way people search, shop and share information online is changing on a daily basis. Understanding what works and what doesn’t with today’s digital consumers is the key to driving retail revenue for your store. Join industry e-commerce experts Justin Racine & Lisa Wells as they show you how to use low-cost or free tools online, along with real time analytics, to increase in-person and online sales traffic. They will also share the top 5 digital tools for driving retail revenue.

Speakers:
Lisa Wells, Get Social Consulting

Justin Racine, Marketing & eCommerce Manager, Geriatric Medical
REGISTER ONLINE

medtradeMedtrade 
Atlanta: Thu, Oct 23, 2014 – 9:00 AM to 10:00 AM
Positioning New Product Categories for Cash Customers

Entering the cash market is a challenge if you don’t have the right product mix. Even more important is the way you position those products online for customers to find. Positioning New Product Categories for Cash Customers will take you through the decision process to determine what new products make sense for your existing business, and how to launch those offerings within your existing business structure. Industry e-commerce expert Lisa Wells will co-present with Kelly Barry, Senior Marketing Manager of Hollister Incorporated, to review a case study on best practices for cash sales and new ways to work with your manufacturers on joint campaigns that drive traffic online and in-store.

Speakers:
Lisa Wells, Get Social Consulting 

Kelly Barry, Senior Marketing Manager of Hollister Incorporated
REGISTER ONLINE

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2014 HME Business Summit
Minneapolis: September 7-9, 2014
Street Talk Workshops
Part 1 – Generating revenue and cutting cost
Part 2 – Managing, motivating and compensating employees to achieve business goals

Street Talk sessions provide some of the best networking opportunities in the industry. Attendees divide into three groups and discuss their thoughts and experiences on generating revenues and cutting costs. Are you kicking around an idea and wondering if it’s going to fly? This is the place to get feedback. Street Talk is simple: It’s provider helping provider and, in the opinion of past Summit attendees, it doesn’t get any better than that.

Moderators:
Rick Rector, publisher, HME News
Lisa Wells, president, Get Social Consulting
Don Davis, president, Duckridge Advisors
REGISTER ONLINE

azmesalogo2014 AZMESA Conference
Phoenix, AZ: Thursday, August 14, 2014
Best Practices in Digital Marketing  

On-line sales and marketing: Lisa Wells, Get Social, Inc. Hear from author and marketing consultant Lisa Wells, whose e-book, “Get Social: How to Use Social Media for Healthcare Marketing” is the premier reference guide on ways to leverage social media to strengthen relationships with your existing healthcare patients as well as how to position your products or services to a brand new audience that has healthcare needs.

Speaker:
Lisa Wells, Get Social Consulting LLC
REGISTER ONLINE

Medtrade Spring
Las Vegas: Tuesday, March 11, 2014: Session is Open to All Attendees
Maximizing Referral Source Relationships with Continuing Education

Do you depend on clinicians’ referrals to grow your business? How many new patients do you receive each month because of a nurse recommendation? Learn how you can maximize your referral relationships while remaining fully compliant with Medicare/Medicaid regulations. Continuing education [CE] is a requirement for most clinicians and it is a yearly challenge for them to maintain. This session will review a variety of CE programs offered by providers and manufacturers that successfully strengthened their referral source relationships, and will go into detail on how you can also provide ongoing, quality continuing education for your most important referral source – the clinicians in your community – at no cost to them.

Speakers:
Lisa Wells, Get Social Consulting
Eric Kline, CEO-HME Sales Pro and Founder of LoveYourNurse.com

Medtrade
Orlando, FL: Oct. 7, 2013: Pre-Conference Workshop
Keeping Your Business Ahead of the Digital Curve:
Tactical Strategies for Online and Content Marketing   

Did you know that 88% of consumers who look a company up on the mobile device will either call or visit that company within 24 hours? Feel like you’re falling off the digital curve?? This ½-day workshop is one of the most engaging online marketing educational series for HME marketing professionals that we’ve ever offered. This is an interactive review of the concepts of Online & Content-Driven Marketing as they relate to the HME provider. HME marketing experts Anna McDevitt and Lisa Wells will take you through these marketing principles via entertaining stories, in-class activities, videos and real-world examples. This is about giving providers the tools you need to compete in a changing industry. No fluff, no hype – just real and relevant answers in a hands-on educational environment. Participants will be given a fresh set of marketing tools to take home. Attendees will also receive a complimentary copy of Lisa Wells’ book: Get Social: How to Use Social Media for Healthcare Marketing.

Speakers:
Lisa Wells, Get Social Consulting LLC  
Anna McDevitt, Owner, Laboratory Marketing 

HME Business Summit
St. Louis, MO: Sept. 8-10, 2013
Session: Online cash sales – Beat them at their own game

With Amazon the latest retail giant to target the 50-plus market, it’s no longer a question of if HME providers should sell cash products online, but how can they get a leg up on the competition.

Lisa Wells and Justin Racine will compare and contrast the online marketing strategies of two very different providers: At Home Medical, an established e-commerce provider that’s in the process of overhauling its efforts; and Care Resource, a traditional brick-and-mortar provider that recently threw its hat in the ring.

HMESummitHeader2013V2Both Wells and Racine say online cash sales is an area where HME providers can really flex their muscles. “They’re the product experts,” Racine says. “Quite a few caregivers and patients don’t have any idea about the products they’re purchasing.”

Wells and Racine will share the results of both company’s online initiatives and how to apply those strategies to your business.

Presenters:
Lisa Wells, president and founder, Get Social, Inc.
Justin Racine, marketing manager, Care Resource

HME News
Educational Webinar: Integrating e-Marketing with Traditional Programs
May 16, 2013
In today’s digital world, no marketing plan is complete unless it successfully integrates online with traditional marketing techniques. In this webcast, we’ll walk you through ways to connect your online marketing with your traditional programs, leading website visitors to your front door.

Topics include:
• Expanding traditional manufacturer co-op programs
• Linking online ads to your physical store
• Extending the lifespan of your community events
• Using technology to drive repeat business
• Q & A with marketing expert, Lisa WellswebcastMayHMENews

Medtrade Spring 2013
Las Vegas, Nevada
Session:  Business 101 – Fundamentals of Online Marketing
This 4-hour bootcamp class is being taught via webinar in three sessions prior to the conference, with the final class onsite.  Enroll now to participate. If you cannot attend the live webinars, you may attend the last hour in person at Medtrade Spring, and view the previously-recorded sessions online.

The training class will include:

  • E-marketing terminology and definitions
  • A progressive pace for beginner to mid-level participants
  • Videos to watch for additional learning opportunities outside of class instruction times
  • A list of additional resources that will be delivered onsite during Medtrade Spring

PreShow Webinar Sessions will be held on:

  • Wed Feb 13 at 2 PM EST
  • Thurs Feb 21 at 2PM EST
  • Tues March 5 at 2 PM EST
  • A makeup session will be offered on March 26th for participants who cannot attend Medtrade Spring.

Details along with conference call instructions will be provided to registrants. Final Class Onsite: Tuesday, March 19, 2013 Cost: $255 — includes access to the Medtrade Spring conference and expo

Professional Outdoor Media Association
2013 Annual Business Conference
Columbia, South Carolina
March 6 – 9, 2013
Session 1 – Why Social Media is a Must
Session 2 – Welcome to the Jungle – Follow the rules, not your instincts
Session 3 – Like, What’s a “Like” Good For, and Who’s Following Me?
REGISTER ONLINE

HME News
Educational Webinar:  Top 10 Marketing Ideas to Kick Off 2013
February 7, 2013
REGISTER ONLINE

We connect health care providers with patients & consumers online.