Get Social orchestrates behind-the-scenes strategies to help healthcare providers better communicate with patients and their families online. Below are examples of our work in positioning some of our current or recent stars:
Hollister Incorporated and Cure Medical provided the initial start-up funding to help create this social community, and continue to support Wheel:Life today, along with ABC Medical, Bard Medical, Invacare/Top End, LoveYourNurse.com, National Ramp, and Melio. Organizational partners include: Abilities Expo, Mobility Management magazine, New Mobility, SPORTS’ N SPOKES magazine/PVA publications. Visit www.wheel-life.org.
Through a staff of seasoned writers & editors, Wheel:Life offers a variety of free resources to people who use wheelchairs, including ongoing articles and three books on the topics of Accessible Travel, Fundraising Ideas and Relationships. In 2-1/2 years since inception, Wheel:Life has become profitable and has gained:
— 28,000+ monthly newsletter subscribers including clinicians, non-profits, caregivers, and wheelchair users
— 24,000+ social media followers
— 90,000+ annual website visitors/readers from 108 countries
— 9,000+ self-identified wheelchair users who have opted into the membership database
- Comfort Medical and Wheel:Life Partner with The Woody Foundation
HomeCare Magazine, September 2016
- Reporter’s Notebook: Comfort Conversations Creates Connection
HME News, September 2016
- Sanchez Photo Wins GOEL
Sports ‘N Spokes Magazine, September 2016
- Wheel:Life and Comfort Medical Partner for Peer Support Program
HomeCare Magazine, July 2016
- Provider, Social Community Share Commitment
HME News, June 2016
- Video: Wheel:Life, Sports ‘N Spokes Announce Photo Contest
HME Business, June 2016
- Groups Promote ‘Get Out & Enjoy Life’ Contest
HME News, June 2016
- Abilities Expo Enhances Attendee Experience with NEW Abilities Meet Up Zone
Abilities Expo, June 2016
- Wheel:Life Gets in The Zone
HME News, May 2016
- Comfort Medical Expands Services with Acquisition of Wheel:Life
HomeCare Magazine, May 2016
- Wheel:Life and BLVD.org Partnership Brings Disabled Customers Access to Adapted Vehicles
HomeCare Magazine, April 2016
HME News, June 2015
- Abilities Expo and Wheel:Life Join Forces for the Community
Abilities.com, January 2015
- You Roamed: GOEL 2014
Sports ‘N Spokes Magazine, July 2014
- Outliers: Wheel:Life is Putting a New Spin on Social Media
Modern Healthcare, March 2013
- Wheel:Life Launches Website for Wheelchair Community
HME News, February 2013
GF Health Products, Inc. (“Graham-Field”) partnered with Get Social Consulting to develop and deploy a new brand strategy and website for the global medical device manufacturer.
Get Social Consulting guided the brand strategy formation, website development efforts and employee training for digital technology tools to help execute the brand launch.
The launch of Graham-Field’s new brand identity included a distinctive corporate logo as well as the rebranding of the corporate website. Get Social also assisted with the rebranding of Graham-Field’s extended care division, Basic American Medical Products. A new community of educational articles and resources also resides within the mobile-responsive website at www.grahamfield.com.
Graham-Field in the News:
Graham-Field Health Products Launches New Brand Identity
HomeCare Magazine, March 2016
- GF Health Products, Inc. Reveals New Basic American
GF Community, May 2016
- GF Builds Community
HME News, September 2016
IMCO Home Care
Independent Medical Co-Op (IMCO) and Get Social Consulting have teamed up to offer industry-leading digital marketing services to DME/HME providers who are seeking to improve their digital marketing, social media and e-commerce/retail cash sales.
IMCO recently launched their new Home Care initiative, a dedicated membership group serving Independent DME/HME dealers through the United States. IMCO Home Care provides for its members the best in Home Care manufacturers at contracted prices, as well as resources essential to efficient and profitable businesses. To that regard, IMCO has partnered with Get Social Consulting as their digital marketing service provider for IMCO Home Care and its members.
One of the immediate member benefits of this partnership is an educational webinar series on digital marketing and e-commerce best practices, hosted by Lisa Wells of Get Social Consulting and Pam Wedow of IMCO Homecare.
IMCO Home Care membership and the webinar series is free for home care providers who would like to join. To learn more about IMCO Home Care or to apply for membership, please visit www.imcohomecare.com or call toll-free 877-259-9233.
Get Social is assisting with the US commercialization and launch of Melio, a revolutionary leg bag system that allows wearers to empty their leg bag with a touch of a button…and tells you when it’s time! Made by Albert Medical Devices in the United Kingdom, Melio officially debuted in the US at Medtrade Spring 2015. US distribution partners are currently being announced.
Get Social has helped devise Melio’s strategic marketing plan and distribution partnership approach, serving as the public relations arm and digital media consultant for the organization.
Melio in the News:
- Melio Hits Market with Smart Leg Bag
HME News, May 2015
- Melio Partners with Paralympian Bert Burns
- Wheel:Life – Avoiding Accidents & Embarrassment When Wearing a Leg Bag
- Wheel:Life – The Melio Self-Emptying Leg Bag Brings Innovation to a Tedious Task
- UK Company Finds US Distributor
HME News, June 2015
- Brave New World for Leg Bag Wearers
Abilities Expo, July 2015
- Look, Ma! – No More Pee Spills! New Mobility, November 2015
Bard Care Community
In May 2015, Bard Medical launched a new web-based community for their urological supply customers known as Bard Care. This patient-centric website offers catheter solutions, helpful resources and peer support from people who use wheelchairs and/or catheters themselves.
Get Social contributed to the Bard Care program overall by serving as a subject matter expert and by helping to create content, both written and video, that supports and educates Bard Care customers.
Get Social continues to support the Bard Care program as Lisa Wells serves as an ongoing contributor and roving reporter for the Bard Care blog, providing updates on lifestyle and educational resources from a variety of disability events nationwide.
- Travelling Curb-Free with Cory Lee
- Eat Well, Live Well, Be Well
- AbleGamers Delivers Virtual Challenges to Disabled Gamers
- Exploring Wheelchair Yoga
- The Center for Higher Independence Empowers Young People with Disabilities
- Say Yes to Life
- Vermont Adaptive
- SMILE Mass – Bringing Smiles to Children
Life After Spinal Cord Injury
3-1/2 years ago, Get Social founder Lisa Wells teamed up with UroMed owner Bert Burns to establish LASCI as a way to help people achieve a successful life after their spinal cord injury. A joint outreach program of UroMed and Edgepark Medical Supplies, Life After Spinal Cord Injury offers in-person motivational events at rehab hospitals nationwide, along with online peer support via their social media pages.
Today, LASCI is the largest online peer support group for people who have spinal cord injuries IN THE WORLD. More than 40,000 friends follow the LASCI Facebook page, and LASCI’s social media posts are viewed by more than 250,000 people per week, on average. Get Social continues to support and drive the online presence for the program.
LASCI in the News:
- UroMed – Life After Spinal Cord Injury overview
- Paralyzed Veterans of America: SPORTS ‘N SPOKES magazine teams up with LASCI for Get Out, Enjoy Life Contest
- Getting Everyone on the Team
a Cardinal Health at Home Company
UroMed, one of the nation’s largest providers of mail order urological supplies, is owned by Cardinal Health at Home, in addition to Edgepark Medical Supplies and Independence Medical. Get Social assisted with the content development and creative execution of the newest version of the UroMed website. The site itself was developed by Red Clay Interactive, who built a customized WordPress template.
Bauerfeind USA, a subsidiary of Bauerfeind AG headquartered in Germany, provides superior products to help people live fulfilling, active lives, at any age. Their supports, orthoses, medical compression stockings and orthopedic supports help wearers to maintain and regain health.
Get Social interviewed Bauerfeind customers to share their story in the international medical publication, Bauerfeind Life. As part of our corporate editorial services, Get Social served as a field reporter capturing the voice of customer as well as clinical insight on complex medical issues that are alleviated by Bauerfeind products.
SaveMyMedicalSupplies.org is an educational resource for Medicare beneficiaries, sponsored by the American Association for Homecare and its’ supporting membership of home medical equipment/supply providers that serve communities across the US.
Get Social helped design & launch the SMMS website and ongoing social media campaign in April 2014. In its’ first six months, SMMS reached more than 57,000 consumers and generated nearly 7000 letters to Congress from Medicare beneficiaries who asked for congressional help in remedying Medicare reform mistakes related to Competitive Bidding.
At the same time, SMMS played a part in AAHomecare’s overall effort to address the need for binding bids within Medicare’s flawed Competitive bidding program, aiding in the passage of a “doc fix” bill that made binding bids a requirement for Competitive Bidding beginning in 2017. This was the first positive legislation passed to assist the HME industry in the past six years.
Get Social officially handed off the SMMS program to AAHomecare effective May 2015, and is no longer part of the day-to-day effort for the initiative.
SMMS in the News:
- AAHomecare Launches Save My Medical Supplies Campaign
- HME Business: PATIENTS BACK ‘SAVE MY MEDICAL SUPPLIES’
- HME News: Save My Medical Supplies campaign extended
- Medtrade: In Their Own Words – Medicare Beneficiaries Share Stories on Reform Mistakes
- Abilities Expo: Be the Inspiration You Seek
At Home Medical
Get Social designed the At Home Medical website and social platform that was launched in November 2014. As a e-commerce advisor, we recommended a 3rd party shopping cart solution that costs a fraction of the amount most HME-specific vendors are charging for similar e-commerce platforms.
The site went live successfully with no significant customer interruption as we helped At Home Medical transition off of their old platform to their new solution. The new website is scalable, easy to maintain/update, and offers the latest functionality available to e-commerce retailers including Deals of the Day, loyalty programs and advanced analytics reporting.
With the new website, At Home Medical introduced a new brand design and color scheme for their corporate image. Get Social guided the brand development on this project as well. See more at www.athomemedical.com.
At Home Medical in the News:
- I Am the HME Industry – Chris Malcom of At Home Medical
- HME News – Provider to wheelchair users: What pushes you?
Chris Malcom became a C-7 quadriplegic as a result of an automobile accident in his twenties. His desire to help other wheelchair users led him to create the iPush Foundation as well as offering ongoing resources, lifestyle aids, sporting event news and peer support options through the foundation’s website and social media pages. www.ipush.org
Get Social designed & launched the iPush Foundation website and social platform in July 2014. In less than 90 days, the iPush Facebook page gained more than 6200 followers who are wheelchair users, caregivers, medical professionals or friends & family.